Energy Efficiency a Key Driver in Data Centre Decisions
Energy efficiency is a key driver when choosing a facility to outsource data storage, according to a survey of 150 Australian IT corporate decision makers.
The survey was conducted in August by an independent research firm Current Analysis for Australia’s leading data centre company, Metronode. The data also revealed that energy efficiency was slightly more important than security and uptime reliability in the choice of data facilities.
Metronode Managing Director Josh Griggs said that sustainability was back on the corporate agenda as much more than a line item to be ticked off for a company’s environmental strategy.
“It can now be proven without a doubt that energy efficient technologies in a data centre can add to bottom line savings, particularly over the long-term.
“It is the first time since 2008 that IT leaders in Australia have recognised the value of energy efficiency and ranked it a top priority,” Mr Griggs said.
The survey further revealed that, while Power Usage Effectiveness (PUE) ratings were the standard in Australia, companies were now looking to other measurements such as NABERS to further confirm data centre efficiencies.
“It is clear from the survey that energy efficiency ratings will be more important in the future as the industry needs consistency, common language and rigor with third-party validation,” Mr Griggs said.
“The best results for energy efficiency are derived from data centre design using state-of-the-art technologies including free-air and adiabatic cooling to reduce mechanical costs.
“Long-term cost savings and competitive advantage outweigh short-term cost-savings and point solutions,” Mr Griggs said.
Current Analysis Asia Head of ICT research, Dustin Kehoe, said new technology platforms and compute paradigms were the key drivers impacting how data centres were being built, designed and maintained.
“Data centres are being designed to support new workloads. High-density compute environments require high availability, security and energy efficiency to deliver long-term competitive advantage,” Mr Kehoe said.
“This trend is resulting in demands on several fronts: the demand for hyper-scale facilities, especially from web 2.0 companies, the trend towards hybrid cloud adoption from the enterprise and the shift to edge computing for IOT.
“Current Analysis research shows that businesses are demanding energy efficiency, security and uptime from their suppliers. Given this trend, businesses are not likely to consider alternatives to energy efficiency such as lowering the tier of the data centre,” he said.
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Louise Di Francesco
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Metronode is Australia’s number one, data centre provider, with 10 facilities in seven cities.
Powered by efficient, flexible colocation solutions, Metronode’s data centres have high density capacity – five of our data centres can accommodate up to 30kw per rack – to future proof your business requirements, ensuring you can innovate, perform and grow at lightning speed because how, where and who you trust to store and manage your data has never mattered more.
Our highly-accredited teams operate at the highest standards and will adapt to meet the needs of our customers and the ever changing-business landscape.
Since 2002, Metronode has helped enterprise, government and service providers connect, protect and evolve across Australia, through our data centres in Sydney, Melbourne, Canberra, Brisbane, Perth, Adelaide and Wollongong.